Posts tagged "designer"

For Regular Girls

by Vicky Herrera (Published April 16, 2011 in Inquirer 2bU)

Photography: Art Alera, Styling: Maureen Manuel, Makeup: Al de Leon, Art Direction: Vicky Herrera

26-year-old designer Alodia Cecilia creates easy-to-wear, relaxed clothing anyone can wear

IT’S EASY-TO-WEAR, relaxed clothing. That’s the best way to describe 26-year-old designer Alodia Cecilia’s creations. As opposed to her peers in Philippine fashion, whose creations bring out the “Cinderella” in you, Cecilia keeps her eye on designing very comfortable, wearable items for the average fashion lover.

“No matter how pretty the dress is, if it doesn’t suit the person wearing it, it’s no good,” says this young lady, whose design sensibilities cater to her clients.

She believes a designer’s responsibility is to create clothes that don’t overpower the wearer. “If the design is too grand, and all you see is how fabulous the dress is, it’s no good, either. The garment should compliment the wearer,” she says.

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alodia cecilia designer fashion philippine fashion week inquirer 2bu vicky herrera writing
Apr 16

Playful and Light: Sassa Jimenez

Closet Encounters published on Miss-Match.com.ph

Designer Sassa Jimenez is a woman of style. Not only does she create beautiful clothing for women to wear, she also lives by her own rules when it comes to dressing up day to day. She defines her style as “relaxed, playful, and light,” which coincidentally mirrors her lovely personality perfectly. 

After studying fashion at the Fashion Institute of Design and Merchandising in Los Angeles, Sassa returned to Manila to become one of the busiest young fashion designers. She is always seen dressing the top local celebrities and creating inspiring collections for Philippine Fashion Week, which she started joining since 2008. (Fun fact: Her love for fashion is so intense, she once sprained her wrist because of too much sketching!)

miss-match takes a peek into her closet and discovers her favorite items, her very own creations, and her tips for finding your style identity.

 

What is the best thing about dressing up? 

The best thing about dressing up is how unpredictable it can be in the end. It’s always a fun challenge to throw something together by yourself, and if that doesn’t work out, tomorrow’s another day to make up for it. 

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vicky herrera writing closet encounters miss-match.com.ph sassa jimenez designer philippine fashion
Nov 03

Shirts For The Gents

by Vicky Herrera (Published November 18, 2011 in Inquirer 2bu)

Twenty-seven-year-old Abdul Salam is among the first of a new breed of menswear designers in the Philippines. When he’s not going to karaoke bars, hanging out with his girlfriend or checking local fabric markets, Salam is in work mode, 100 percent focused on his menswear label Sir, which specializes in custom-made button-down shirts.

His move into the design world started when he was working at True, a boutique store in the Haight-Ashbury district of San Francisco.  “My friends there definitely showed me the ropes,” he says.

For six  months, he worked as a store clerk, which included mundane tasks, even cleaning the toilet and folding T-shirts. Then, he moved to handling the visual display of the store. Eventually, through hard work, he was offered the manager position, which gave him first-hand knowledge of the industry.

Aside from being an assistant buyer at trade shows and assisting in designing for the label, he also managed a staff. It was a real taste of the managerial and leadership aspect of running a business. “It was the best three years of my life,” says Salam.

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abdul salam button down shirts philippines fashion designer inquirer vicky herrera writing
Nov 18